Aims:
  • Develop a dual sampling framework for telephone surveys to address the growing number of mobile phone users
  • Reduce non-coverage of households without landlines in Australia in surveys

Sampling and estimation methodologies for dual frame telephone surveys in Australia

The social and market research industry mostly conduct their telephone surveys by sampling from landlines. It is currently estimated that 20% of people are resident in mobile-only households in Australia. These estimates vary by demographic groups, with disproportionately more young students and indigenous people being in non-landline households. Dual mobile and landline sampling is essential to ensure accurate estimates of social and health measures for the whole population.

Project Value: 
$37 348.00
Funding: 
UQ Collaborative and Industry Engagement Fund
Date: 
2012 to 2014
Time status: 
Current
Contact: 
Dr Bernard Baffour (b.baffour@uq.edu.au )
Aims:
  • Develop a dual sampling framework for telephone surveys to address the growing number of mobile phone users
  • Reduce non-coverage of households without landlines in Australia in surveys
Cluster: 
Type: 
Quantitative
Keywords: 
Social inclusion
Social exclusion
applied statistics
dual frame telephone surveys
Measurement Error
Non-response Error
Number: 
ISSR060435